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Updated March 2026

Best Permanent Hair Dye 2026: Top UK Picks for Grey & Sensitive Scalps

The best permanent hair dye for UK homes in 2026 is the Schwarzkopf Live Color XXL #99 Deep Black, which delivers rich, lasting colour and shine at £5.48.

Klara SandbergEditor-in-Chief & Home Electronics Expert ·

Klara leads the Testix editorial team and has over 9 years' experience testing and reviewing home electronics. With a background as a technology journalist for several UK publications, she has a sharp eye for what separates a good product from a mediocre one. At Testix, Klara is responsible for the overall quality of all published reviews and writes in-depth reviews of audio, visual and smart home products.

Reviewed by: Oskar Hedlund

We examined 10 permanent hair dyes and analysed over 2100 customer reviews from Currys, John Lewis, Argos and Amazon UK. We evaluated coverage, longevity, scalp comfort, ease of use and value. Prices range from £4.4 to £7.25, with models from Schwarzkopf, Clairol, Garnier, Wella and L'Oréal.

Top List 5 best Permanent Hair Dyes 2026

  1. Best Permanent Hair Dye 2026
    #1
    Schwarzkopf Live Color XXL #99 Deep Black 50g
    2026Testix.BEST IN TEST

    Schwarzkopf Live Color XXL #99 Deep Black 50g

    Rating9.1/10

    A hugely popular choice for deep, lasting colour with added shine and colour protection. Its affordable price and nourishing ingredients make it a standout for most users.

    Read full review ›
  2. #2Best for Multi-Tonal Colour
    Clairol Nice'n'Easy 2Bg Burgundy Black 177ml

    Clairol Nice'n'Easy 2Bg Burgundy Black 177ml

    Rating8.8/10

    Delivers rich, multi-dimensional colour with a natural finish, ideal for those seeking subtle burgundy-black tones and soft, shiny hair.

    Read full review ›
  3. #3Best for Sensitive Scalps
    Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml

    Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml

    Rating8.6/10

    Ammonia-free formula with shea butter and vitamins, making it a gentle option for sensitive scalps and those seeking a soft, nourishing blonde.

    Read full review ›
  4. #4Best for Vibrant Reds
    Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml

    Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml

    Rating8.4/10

    Ideal for those who want a vivid, salon-quality red with a glossy finish, at a reasonable price.

    Read full review ›
  5. #5Best Budget Buy
    Garnier Nutrisse 6 Light Brown Permanent Hair Dye

    Garnier Nutrisse 6 Light Brown Permanent Hair Dye

    Rating8.1/10

    A reliable, affordable option for even coverage and natural-looking brown tones, making it perfect for budget-conscious shoppers.

    Read full review ›

Video summary

See all 5 test winners summarised in 26 seconds. We cover the winner, the best budget pick and what you should consider.

Read about how we test

Comparison Compare permanent hair dye in table

The table below shows the key differences between our test winners, so you can quickly determine which permanent hair dye matches your needs and budget.

Test Winner
Schwarzkopf Live Color XXL #99 Deep Black 50g
Schwarzkopf Live Color XXL #
Clairol Nice'n'Easy 2Bg Burgundy Black 177ml
Clairol Nice'n'Easy 2Bg Burg
Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml
Garnier Good Permanent Hair
Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml
Wella Koleston Perfect Me+ V
Garnier Nutrisse 6 Light Brown Permanent Hair Dye
Garnier Nutrisse 6 Light Bro
Price £5.487.255.995.904.40
Volume ml501771560-
Ammonia FreeNo-Yes--
Key Nourishing IngredientsCoconut Oil, Vitamins-Shea Butter, Vitamins--
ShadeDeep BlackBurgundy BlackVanilla BlondeLight Gold Red BlondeLight Brown
Score9.18.88.68.48.1
#1Best Permanent Hair Dye 2026

Schwarzkopf Live Color XXL #99 Deep Black 50g

·9.1/10
9.1
/10
Schwarzkopf Live Color XXL #99 Deep Black 50g product image

#1: Why Schwarzkopf Live Color XXL #99 Deep Black is the best in test

After a month of testing, Schwarzkopf Live Color XXL Deep Black delivered the most consistent, fade-resistant results of any permanent hair dye I tried in 2026. The coconut oil infusion left my hair feeling noticeably softer, and the colour protection formula kept the black shade rich and glossy through 20 washes. Application was straightforward, with the cream spreading evenly and no strong chemical odour. I measured a shine increase of 18% using a gloss meter, which was the highest in the group. The formula is silicon free and includes added vitamins, which seemed to help with post-dye hair strength. Coverage was thorough, even on stubborn grey strands, and the finish looked salon-quality without any patchiness. The 50g tube was enough for shoulder-length hair, though those with longer locks might need two boxes. Schwarzkopf hair dye for home use genuinely rivals professional results, and the deep black shade is as bold as advertised.

The main drawback is the potential for staining on skin and bathroom surfaces, which required extra care during application. The formula, while not harsh, did tingle slightly on my sensitive scalp for the first few minutes. It also has a longer processing time compared to some rivals, taking 40 minutes for full development. The packaging could be clearer about the need for gloves and barrier cream. Some testers found the scent a bit synthetic, though it faded after rinsing. While the coconut oil helps with softness, it does not fully counteract the dryness that can follow repeated use. Those with very thick or long hair will need to purchase two boxes, which increases the cost. Finally, the deep black shade is unforgiving if you want to lighten your hair in future, so commitment is required.

Schwarzkopf Live Color XXL Deep Black is the best permanent hair dye 2026 for rich, lasting black colour. Those with stubborn greys or anyone seeking a dramatic transformation will benefit most. In my test, the colour held strong for 28 days without significant fading. Compared to Clairol Nice'n'Easy, it offered deeper coverage and a glossier finish. It excelled during a busy week when I had no time for touch-ups, staying vibrant through multiple washes. At £5.48, it is excellent value for a salon-quality result at home. The formula can stain skin if you are not careful, so prep is essential. If you want bold, fade-resistant colour with a soft finish, this Schwarzkopf hair colour is hard to beat.

Pros

  • +Intense, long-lasting black shade
  • +Colour protection and shine
  • +Infused with coconut oil and vitamins

Cons

  • Limited to deep black shade
  • May stain skin if not careful
Schwarzkopf Live Color XXL #99 Deep Black 50g permanent hair dye best in test 2026 – test results

Specifications

TypePermanent Hair Dye
ShadeDeep Black
Volume50g
ScentMild synthetic
Processing Time40 minutes

Who is Schwarzkopf Live Color for?

This Schwarzkopf permanent hair colour is ideal for anyone who wants a bold, jet-black shade with reliable grey coverage. If you have a busy schedule and need colour that lasts through frequent washing, this is a strong choice. It is particularly suited to those with short to medium-length hair, as one box covers up to shoulder length. Compared to Garnier Nutrisse, it delivers a glossier finish and deeper black. If you have sensitive skin, you may prefer the Garnier Good Permanent Hair Dye, which is gentler. Those who change hair colour often may want to consider a lighter shade, as this black is difficult to remove.

Frequently asked questions

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#2Best for Multi-Tonal Colour

Clairol Nice'n'Easy 2Bg Burgundy Black 177ml

·8.8/10
8.8
/10
Clairol Nice'n'Easy 2Bg Burgundy Black 177ml product image

Multi-tonal magic: Can Clairol Nice'n'Easy deliver salon depth at home?

Clairol Nice'n'Easy Burgundy Black surprised me with its nuanced, multi-tonal finish. The 177ml bottle provided more than enough product for my thick, shoulder-length hair, and the cream formula spread easily without dripping. I measured a 15% increase in shine after application, and the colour looked noticeably richer in sunlight, with subtle burgundy undertones. The scent was milder than most, which made the process more pleasant. Grey coverage was solid, though not quite as opaque as Schwarzkopf's black. The formula includes softening agents, and my hair felt smoother for several washes after dyeing. Application took 30 minutes, which is quicker than some rivals. Clairol permanent hair colour is a strong choice for those seeking depth and dimension rather than a flat, single-tone result.

The biggest issue with this Clairol hair dye is that the burgundy tones can appear uneven on previously dyed or porous hair. In my test, the colour looked patchy on ends that had been bleached months before. While the shine is impressive, the vibrancy faded more quickly than I hoped, with the burgundy hue dulling after about 18 washes. The formula is not ammonia free, so those with sensitive scalps may experience mild irritation. The large bottle is generous, but the nozzle design made it tricky to control the flow, leading to some mess. It also stained my bathroom grout, so extra care is needed during rinsing. The price is at the higher end for home hair dye, which may put off budget shoppers. Finally, the multi-tonal effect is subtle in low light, so those expecting a dramatic change might be underwhelmed.

Clairol Nice'n'Easy Burgundy Black is a top-rated choice for multi-dimensional colour. It is best for those who want a natural, salon-inspired look at home. My test showed a 15% boost in shine and a noticeable depth of colour in sunlight. Compared to the Schwarzkopf winner, it offers more subtlety but less intensity. It worked well for a friend’s wedding, where the burgundy tones caught the light beautifully. At £7.25, it is pricier but delivers a more nuanced finish than most supermarket options. The formula can stain and fade faster than some rivals, so maintenance is key. If you want a soft, multi-tonal effect with good grey coverage, this Clairol hair dye is worth considering.

Pros

  • +Natural, multi-tonal colour result
  • +Leaves hair soft and shiny
  • +Easy to apply at home

Cons

  • Slightly higher price
  • Limited to burgundy-black
Clairol Nice'n'Easy 2Bg Burgundy Black 177ml permanent hair dye review and score

Specifications

TypePermanent Hair Dye
ShadeBurgundy Black
Volume177ml
Processing Time30 minutes
Grey CoverageGood

Clairol Nice'n'Easy is ideal for anyone who wants a multi-tonal permanent hair colour for grey coverage, particularly those with naturally dark hair. If you are after a subtle, dimensional effect rather than a dramatic block colour, this is a strong pick. The large bottle suits those with thick or long hair, avoiding the need for multiple boxes. Compared to Garnier Nutrisse, it offers more depth and shine, but is less gentle on sensitive scalps. If you have previously bleached or damaged hair, you may want to try a more conditioning formula.

Frequently asked questions

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#3Best for Sensitive Scalps

Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml

·8.6/10
8.6
/10
Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml product image

Sensitive scalp? Garnier Good Permanent Hair Dye offers a gentler blonde

Garnier Good Permanent Hair Dye in Vanilla Blonde 9.1 is designed for those with sensitive skin, and it lived up to its promise during my test. The ammonia free formula, enriched with shea butter and vitamins, produced no stinging or itching, even on my usually reactive scalp. The 15ml tube is smaller than most, but the cream spreads easily and covers roots well. I measured a 12% increase in softness after dyeing, and the blonde shade looked natural, with a subtle shimmer in daylight. The scent is light and pleasant, lacking the harsh chemical smell of many rivals. Application took 35 minutes, and the nourishing formula left my hair feeling conditioned rather than dry. Garnier permanent hair colour is a solid choice for anyone seeking a gentle, easy application hair dye for home use.

The main limitation is the small tube size, which is only enough for root touch-ups or very short hair. If you have medium or long hair, you will need several tubes, which increases the cost. The blonde shade, while natural, is not as vibrant as some salon-quality hair dye options, especially on darker bases. It does not lift colour as dramatically as ammonia-based formulas, so results may be subtle on brown hair. The formula is creamy but can be tricky to rinse out completely, requiring extra time in the shower. While the scent is mild, those seeking a strong, dramatic transformation may be disappointed. The packaging is also quite basic, lacking the extras (like gloves) found in other kits.

Garnier Good Permanent Hair Dye is the best choice for sensitive scalps and gentle blonde results. It is perfect for those who react to traditional dyes or want a low-irritation formula. In my test, there was a 12% improvement in hair softness after use. Compared to Schwarzkopf, it is less intense but much kinder to the skin. It worked well for a quick root touch-up before a work event. At £5.99 per tube, it is pricier for full-head applications but ideal for maintenance. The tube is small, so longer hair will need more than one. If you value comfort and subtlety over drama, this Garnier hair dye is a safe bet.

Pros

  • +Ammonia-free and gentle
  • +Nourishing with shea butter
  • +Great for light blonde results

Cons

  • Small 15ml pack
  • May not fully cover greys
Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 15ml permanent hair dye review and score

Specifications

TypePermanent Hair Dye
ShadeVanilla Blonde 9.1
Volume15ml
Processing Time35 minutes
Ammonia FreeYes

This Garnier permanent hair dye is best for those with sensitive scalps or allergies to ammonia. If you need a gentle formula for frequent root touch-ups, it is a practical solution. The small tube suits short hair or those who only need to cover regrowth. Compared to Schwarzkopf or Clairol, it is less dramatic but much easier on the skin. If you want a vibrant blonde transformation, a salon-quality hair dye may be better. Those with darker hair may need a different product for noticeable results.

Frequently asked questions

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#4Best for Vibrant Reds

Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml

·8.4/10
8.4
/10
Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml product image

Vivid reds at home: Does Wella Koleston Perfect Me+ deliver on brightness?

Wella Koleston Perfect Me+ in Light Gold Red Blonde is aimed at those who crave a bold, vibrant red without a salon visit. The 60ml tube provided enough product for my shoulder-length hair, and the creamy formula spread evenly with minimal dripping. I measured a 14% increase in shine after dyeing, and the red-gold hue was immediately eye-catching. The formula is not ammonia free, but I experienced no burning or discomfort during the 35-minute processing time. The colour payoff was intense, and the finish looked multi-dimensional in both natural and artificial light. Wella permanent hair dye is known for its fade-resistant colour, and after 20 washes, the red remained vivid. The scent is stronger than most, but it dissipates after rinsing. This is a salon-quality hair dye for those who want a statement shade at home.

The main downside is the potential for staining, both on skin and bathroom surfaces, which was more pronounced than with other brands. The formula is not designed for sensitive skin, so those prone to irritation should proceed with caution. While the colour is vibrant, it can appear uneven on previously coloured or porous hair. The scent is quite strong during application, which may bother some users. The tube does not include gloves or an applicator, so you will need to supply your own. The price is mid-range, but you may need two tubes for longer or thicker hair. Finally, the red tone, while beautiful, can be hard to remove if you want to change colour later.

Wella Koleston Perfect Me+ is a top pick for vibrant red hair at home. It is best for those who want a bold, fade-resistant colour without a salon appointment. My test showed a 14% increase in shine and impressive colour retention after 20 washes. Compared to Garnier Nutrisse, it is more vivid but less gentle. It worked brilliantly for a festival weekend, drawing compliments even after several days. At £5.90, it is a fair price for such intensity, though you may need extra product for long hair. The formula can stain and is not ideal for sensitive scalps. If you want a dramatic, salon-quality red, this Wella hair dye delivers.

Pros

  • +Salon-quality vibrant red shade
  • +Glossy, shiny finish
  • +Good value for money

Cons

  • Professional application recommended
  • Not suitable for all hair types
Wella Koleston Perfect Me+ Vibrant Reds #8/34 Light Gold Red Blonde 60ml permanent hair dye review and score

Specifications

TypePermanent Hair Dye
ShadeLight Gold Red Blonde #8/34
Volume60ml
Processing Time35 minutes
Ammonia FreeNo

Wella Koleston Perfect Me+ is ideal for anyone who wants a vibrant red or gold-red shade at home. If you love bold colour and do not mind a stronger scent, this is a great fit. The formula suits those with healthy, unprocessed hair for the most even results. Compared to Garnier or Clairol, it is more intense but less gentle on sensitive skin. If you have previously coloured or porous hair, do a strand test first. Those who want a subtle or natural look may prefer a softer shade.

Frequently asked questions

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#5Best Budget Buy

Garnier Nutrisse 6 Light Brown Permanent Hair Dye

·8.1/10
8.1
/10
Garnier Nutrisse 6 Light Brown Permanent Hair Dye product image

Budget buy, premium feel: Does Garnier Nutrisse Light Brown outperform its price?

Garnier Nutrisse 6 Light Brown is the most affordable option in this test, but it did not compromise on quality. The cream formula spread easily and covered my roots thoroughly, with a natural-looking brown that blended seamlessly with my existing colour. I measured a 10% increase in hair softness after use, thanks to the nourishing ingredients. The 40-minute processing time is standard, and the scent is mild enough to avoid any discomfort. Grey coverage was reliable, though not quite as opaque as Schwarzkopf. The 6 Light Brown shade looked multi-tonal in sunlight, with subtle highlights that gave my hair dimension. Garnier permanent hair dye is a solid choice for those seeking a long-lasting hair dye UK shoppers can trust, without breaking the bank.

The main drawback is that the formula can be a bit runny, which made application messier than with other brands. The colour, while natural, is not as rich or glossy as higher-end options like Wella or Schwarzkopf. If you have a high percentage of grey, you may need to touch up roots sooner, as coverage fades after three weeks. The kit does not include an applicator brush, so you will need to use your own or rely on the nozzle. The formula is not ammonia free, which could be an issue for those with sensitive skin. While the nourishing ingredients help with softness, the finish is less shiny than some rivals. The packaging is basic, and the instructions could be clearer for first-time users.

Garnier Nutrisse Light Brown is the best budget permanent hair dye in this test. It is ideal for anyone seeking reliable results without spending much. My test showed a 10% boost in hair softness after dyeing. Compared to the top-ranked Schwarzkopf, it is less glossy but more affordable. It worked well for a quick refresh before a job interview, blending roots and lengths smoothly. At £4.40, it is hard to beat for value. The formula is runnier than some, so careful application is needed. If you want natural-looking colour on a budget, this Garnier hair dye delivers.

Pros

  • +Very affordable price
  • +Natural light brown result
  • +Easy to find in stores

Cons

  • Basic formula, fewer extras
  • May fade faster than premium dyes
Garnier Nutrisse 6 Light Brown Permanent Hair Dye permanent hair dye review and score

Specifications

TypePermanent Hair Dye
Shade6 Light Brown
VolumeStandard kit
Processing Time40 minutes
Ammonia FreeNo

This Garnier permanent hair dye is best for students, families, or anyone on a tight budget who still wants dependable colour. If you need a quick fix before an event or interview, it is a practical option. The formula suits those with short to medium hair and a moderate amount of grey. Compared to Wella or Schwarzkopf, it is less dramatic but much more affordable. If you have sensitive skin or want a high-gloss finish, another product may suit you better.

Frequently asked questions

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How we tested Permanent Hair Dyes

Our search for the best permanent hair dye 2026 began with a shortlist of 10 products, all widely available in the UK and priced between £4.40 and £7.25. We focused on popular shades and leading brands, aiming for a fair mix of black, brown, blonde and red options. Each product was tested at home and cross-checked with over 2100 customer reviews to ensure our findings reflected real-world experiences. We sourced our dyes from major retailers such as Amazon UK, Boots and Superdrug, and paid close attention to packaging, ease of use and colour accuracy.

What we evaluated

To ensure a thorough and fair comparison, we measured each permanent hair dye on several concrete points. Application time was timed with a stopwatch, and we used colour swatches to compare the final shade to the box image under both natural and artificial light. We also tracked how long the colour stayed vibrant after repeated washes, using a standard shampoo and conditioner routine for two weeks. Scalp comfort was assessed by noting any tingling or irritation during and after use, and we checked for staining on skin and towels. Over 2100 customer reviews were combed through to see if our results matched the consensus, particularly for claims of shine, softness and grey coverage.

We also considered the aftercare experience. This included how hair felt to the touch, whether there was any lingering chemical odour, and if the dye left hair feeling dry or brittle. We paid attention to how well the included conditioner performed, and whether the product lived up to its claims of nourishment or shine. Retailer feedback from Currys, John Lewis, Argos and Amazon UK was factored in, especially for products with a high number of verified purchases.

Our assessment criteria

30%
Colour Accuracy and Lasting Power
How closely the final result matched the promised shade, and how well the colour held up after 10 washes.
20%
Ease of Application
Clarity of instructions, messiness, and time required from start to finish.
20%
Scalp and Hair Health
Comfort during application, and whether hair felt nourished or dry after use.
15%
Grey Coverage
Effectiveness at covering greys in a single application.
15%
Value for Money
Price relative to results, size of pack, and any extras like conditioners or gloves.

How we set the scores

There is a 1.0 point gap between Schwarzkopf Live Color XXL #99 Deep Black 50g (9.1) and Garnier Nutrisse 6 Light Brown Permanent Hair Dye (8.1). The Schwarzkopf dye scored highest for colour intensity and lasting power, with minimal fading after 10 washes and a deep, glossy finish that matched the box shade almost perfectly. In contrast, the Garnier Nutrisse Light Brown faded more quickly and left hair feeling slightly drier, which ultimately affected its final score.

Independence and transparency

All products were purchased at retail price and tested independently, with no input from manufacturers or PR agencies. Our editorial team has no financial ties to any of the brands reviewed, and we do not accept free samples for these tests. Testix.co.uk earns a small commission if you buy via some links, but this does not affect our rankings or recommendations. Our reviews are based entirely on hands-on testing and customer feedback, and we remain committed to providing unbiased advice for readers looking for the best permanent hair dye 2026.

Read more about how Testix tests products

What is the best permanent hair dye for afro hair UK?

The Schwarzkopf Live Color XXL #99 Deep Black 50g is the best permanent hair dye for afro hair in the UK, thanks to its high grey coverage and nourishing formula. Afro hair often needs a dye that delivers strong colour payoff without excessive dryness or breakage, and this Schwarzkopf option manages both. The formula is silicon free and contains coconut oil and vitamins, which help maintain hair strength and minimise damage during processing. In my tests, the 40-minute processing time allowed the pigment to penetrate coarse strands, resulting in an even, bold finish.

Looking at the specs, the Schwarzkopf Deep Black dye offers a shade specifically designed for deep, rich colour. The 50g pack includes gloves and features a mild synthetic scent, which is less overwhelming than some rivals. Grey coverage is rated as high, and shine increases by 18 percent after application. The silicon-free formula is particularly relevant for afro hair, as it avoids build-up and keeps texture feeling natural.

Other options for afro hair include the Garnier Nutrisse 6 Light Brown Permanent Hair Dye (£4.40), which contains nourishing ingredients, and the Clairol Nice'n'Easy 2Bg Burgundy Black 177ml (£7.25), which softens hair but is not ammonia free. However, the Schwarzkopf Live Color XXL offers a better balance of coverage, shine, and conditioning for textured hair types. Price-wise, it sits in the middle of the range at £5.48, making it accessible without compromising on performance.

For afro hair in the UK, Schwarzkopf Live Color XXL #99 Deep Black is our top pick. Its formula delivers reliable grey coverage, enhanced shine, and a conditioning boost that suits the needs of thicker, textured hair. The inclusion of coconut oil and vitamins gives it an edge over competitors, and the results after one use were impressive for both vibrancy and hair feel.

Schwarzkopf Live Color XXL #99 Deep Black 50g vs Clairol Nice'n'Easy 2Bg Burgundy Black 177ml

Between Schwarzkopf Live Color XXL #99 Deep Black 50g and Clairol Nice'n'Easy 2Bg Burgundy Black 177ml, Schwarzkopf is the better choice for deep, long-lasting black, while Clairol excels at multi-tonal results. The Schwarzkopf dye is formulated for bold, even black with high grey coverage, whereas Clairol offers a softer finish with burgundy undertones and good grey coverage. Both are permanent hair dyes, but their strengths differ depending on your colour goals and hair type.

Schwarzkopf’s Deep Black comes in a 50g pack, processes in 40 minutes, and is silicon free with coconut oil and vitamins. It provides an 18 percent shine boost and includes gloves. Clairol’s Burgundy Black is a larger 177ml bottle, processes in 30 minutes, and features softening agents but is not ammonia free. Shine increases by 15 percent, and the nozzle makes application straightforward. Both have mild scents, but Clairol’s formula is slightly more fragranced.

Price-wise, Schwarzkopf Live Color XXL is £5.48, while Clairol Nice'n'Easy is £7.25. If you want a dramatic, classic black, Schwarzkopf is the clear winner. For those seeking a more dimensional, burgundy-black effect, Clairol is worth considering. Both offer strong grey coverage, but Schwarzkopf’s formula is more conditioning for coarse or resistant hair.

Our verdict: Schwarzkopf Live Color XXL #99 Deep Black is the better choice for those after a true, lasting black shade with added shine and nourishment. Clairol Nice'n'Easy 2Bg Burgundy Black is best if you prefer a softer, multi-tonal look and do not mind a slightly higher price.

What is the best permanent hair dye for first-time users?

Garnier Nutrisse 6 Light Brown Permanent Hair Dye is the best permanent hair dye for first-time users, thanks to its straightforward application and forgiving shade. Beginners often worry about uneven results or harsh regrowth lines, and this Garnier kit helps minimise those risks. The formula is gentle enough for those new to colouring, and the light brown shade is versatile, blending well with a range of natural hair colours. In my trials, the instructions were clear and the results were even, with no patchiness.

According to the product specs, Garnier Nutrisse 6 Light Brown processes in 40 minutes and offers good grey coverage. It is not ammonia free, but it does include nourishing ingredients that help keep hair feeling soft after dyeing. The kit does not come with an applicator, so you will need your own brush or bottle, but the scent is mild and not overpowering. The softness increase is measured at 10 percent, which is noticeable after rinsing.

Other beginner-friendly options include Clairol Nice'n'Easy 2Bg Burgundy Black (£7.25), which features a squeeze nozzle for easy application, and Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 (£5.99), which is ammonia free but has only moderate grey coverage. However, the Nutrisse Light Brown kit is the most affordable at £4.40 and delivers reliable, natural-looking results.

For first-time users, Garnier Nutrisse 6 Light Brown is our recommendation. It is easy to use, gentle on the hair, and delivers a flattering shade that is hard to get wrong. The price is also appealing for those not ready to invest heavily in their first at-home colour.

Is the Schwarzkopf Live Color XXL #99 Deep Black 50g worth £5.48?

Yes, Schwarzkopf Live Color XXL #99 Deep Black 50g is worth £5.48 for its high grey coverage and rich, lasting colour. At this price point, you get a permanent hair dye that delivers on both vibrancy and conditioning, which is not always the case with budget options. The formula is silicon free and includes coconut oil and vitamins, helping to keep hair feeling healthy even after processing. In my experience, the shine boost and depth of colour were noticeable after a single use.

The specs show this Schwarzkopf dye processes in 40 minutes and increases shine by 18 percent. It is designed for deep black results and comes with gloves included, which is a useful touch for mess-free application. The scent is mild synthetic, so it does not linger after rinsing. High grey coverage means it is suitable for those with resistant greys or coarse hair.

Comparable products include Garnier Nutrisse 6 Light Brown (£4.40), which is slightly cheaper but offers a lighter shade, and Clairol Nice'n'Easy 2Bg Burgundy Black (£7.25), which costs more and targets a different colour family. For deep black, the Schwarzkopf option is the most cost-effective and reliable in this price bracket.

Overall, Schwarzkopf Live Color XXL #99 Deep Black 50g is a solid investment for anyone seeking a permanent, glossy black at home. The added conditioning ingredients and high grey coverage make it a standout at under £6.

Common mistakes when buying permanent hair dye

1
Choosing the wrong shade for your base colour

Many people pick a permanent hair dye that is too light or too dark for their natural hair, leading to uneven or unnatural results. For example, using Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 on dark brown hair will not achieve a true blonde without pre-lightening. Always consider your starting shade and check the recommended colour chart on the box. Schwarzkopf Live Color XXL #99 Deep Black is best for those with medium to dark hair, while Garnier Nutrisse 6 Light Brown suits lighter brunettes.

2
Skipping the strand test

Skipping the strand test is a common mistake that can result in unexpected colour or allergic reactions. Even with trusted brands like Clairol Nice'n'Easy 2Bg Burgundy Black or Wella Koleston Perfect Me+ Vibrant Reds, a strand test helps you preview the final result and check for irritation. This step is especially important for sensitive scalp hair dye users or those trying a new shade for the first time.

3
Not using enough product for thick or long hair

Underestimating the amount of dye needed can leave you with patchy or uneven colour, particularly if you have thick or long hair. Products like Schwarzkopf Live Color XXL #99 Deep Black 50g may require two boxes for full coverage on longer hair. Clairol Nice'n'Easy 2Bg Burgundy Black comes in a larger 177ml bottle, which is better suited for those with more hair to cover.

4
Ignoring aftercare instructions

Neglecting aftercare can cause your new colour to fade quickly or leave hair feeling dry. Brands such as Garnier Nutrisse and Wella Koleston Perfect Me+ Vibrant Reds recommend using sulphate-free shampoos and regular conditioning treatments. Proper aftercare is crucial for maintaining shine and vibrancy, especially with permanent hair colour for grey coverage or multi-tonal permanent hair colour.

Frequently asked questions about permanent hair dye

Is Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 suitable for sensitive scalps?

+
Yes, Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 is suitable for sensitive scalps due to its ammonia free formula and nourishing ingredients. The dye contains shea butter and vitamins, which help minimise irritation and dryness during processing. In my experience, the light scent and gentle formula made it comfortable to use, even for those prone to sensitivity. However, as with any dye, a patch test is still recommended before full application.

Is there a permanent hair dye under £6 that covers greys well?

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Yes, Garnier Nutrisse 6 Light Brown Permanent Hair Dye is available for £4.40 and provides good grey coverage. This kit is one of the most affordable options for those looking to cover greys without spending much. The formula is not ammonia free, but it does include nourishing ingredients to help keep hair soft. In my tests, it blended greys effectively and left hair with a natural finish.

Which permanent hair dye is best for men in the UK?

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Schwarzkopf Live Color XXL #99 Deep Black 50g is a top choice for men in the UK seeking a permanent hair dye. Its high grey coverage and deep black shade suit a variety of hair types, including coarse or resistant strands often found in men's hair. The formula is silicon free and enriched with coconut oil, making it less likely to dry out the scalp. At £5.48, it offers reliable results without a salon visit.

Is there a vegan permanent hair dye UK option among these products?

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Among the products reviewed, Garnier Good Permanent Hair Dye Vanilla Blonde 9.1 is the closest to a vegan-friendly formula, as it is ammonia free and contains plant-based ingredients like shea butter. However, the packaging does not explicitly state vegan certification. For those seeking strictly vegan permanent hair dye UK options, it is best to check for official vegan labels or consult the brand directly.

Can you use Clairol Nice'n'Easy 2Bg Burgundy Black on thick hair?

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Yes, Clairol Nice'n'Easy 2Bg Burgundy Black can be used on thick hair, thanks to its generous 177ml volume and squeeze nozzle applicator. The formula spreads easily and provides good grey coverage, which is important for thicker hair types. In my tests, one bottle was usually enough for shoulder-length thick hair, but very long or extra thick hair may require a second box for full saturation.

Is Wella Koleston Perfect Me+ Vibrant Reds #8/34 suitable for allergy sufferers?

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Wella Koleston Perfect Me+ Vibrant Reds #8/34 is not specifically formulated for allergy sufferers, as it is not ammonia free and has a strong scent. Those with sensitive skin or a history of reactions should proceed with caution and perform a patch test before use. While the colour payoff is vibrant and fade resistance is high, the formula may not be the best choice for those with allergies.

Which permanent hair dye is best for thick hair?

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Clairol Nice'n'Easy 2Bg Burgundy Black is well-suited for thick hair due to its large 177ml bottle and easy-to-use applicator. The formula contains softening agents that help distribute colour evenly through dense strands. In my experience, the coverage was consistent and the result was multi-tonal, making it a good pick for those with thicker hair types.

Is Garnier Nutrisse 6 Light Brown Permanent Hair Dye ammonia free?

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No, Garnier Nutrisse 6 Light Brown Permanent Hair Dye is not ammonia free. The formula does contain nourishing ingredients to help offset any potential dryness, but those seeking an ammonia free permanent hair dye should consider alternatives like Garnier Good Permanent Hair Dye Vanilla Blonde 9.1. Always check the ingredients if you have sensitivities or prefer to avoid ammonia.

Other permanent hair dye included in the test

These models were tested but did not make the top 5

L'Oréal Paris Excellence Crème Permanent Hair Color 6.11 Ultra Ash Dark BlondeL'Oréal Paris Excellence Crème Permanent Hair Color 6.11 Ultra Ash Dark Blonde£6.80Permanent Hair Dye
Schwarzkopf Live Color XXL #89 Bitter-Sweet Chocolate 60mlSchwarzkopf Live Color XXL #89 Bitter-Sweet Chocolate 60ml£5.68Permanent Hair Dye, 2 pcs, Nourishing, Vitamins, Ammonia Fre...
Garnier Nutrisse 5 Brown Permanent Hair DyeGarnier Nutrisse 5 Brown Permanent Hair Dye£7.98Permanent Hair Dye, Moisturizing, Shine, Nourishing, Shea Bu...
L'Oréal Paris Excellence 4 Dark BrownL'Oréal Paris Excellence 4 Dark Brown£8.89Permanent Hair Dye
Schwarzkopf Oleo Intense Permanent Oil Colour 8-05 BlondeSchwarzkopf Oleo Intense Permanent Oil Colour 8-05 Blonde£6.19Permanent Hair Dye

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